Lactation counseling is a supportive service designed to help new mothers successfully initiate and maintain breastfeeding, providing guidance and practical advice tailored to their individual needs. This counseling covers a range of topics, including proper latch techniques, breastfeeding positions, and how to address common challenges such as sore nipples, low milk supply, or difficulties with milk expression. Lactation consultants offer personalized support to help mothers understand the nutritional benefits of breastfeeding for both the baby and the mother, and they assist in developing a feeding plan that fits the family’s lifestyle. They also provide education on how to recognize and manage potential breastfeeding problems and how to incorporate breastfeeding into the mother’s daily routine. By offering encouragement and solutions to overcome obstacles, lactation counseling helps ensure that mothers feel confident and empowered in their breastfeeding journey, promoting the health and well-being of both mother and baby.